In an industry that moves quickly getting a software product to users isn't always a simple matter of distribution. Including a download link on some random website is only one option. Having users be able to type a simple command like yum install thisApplication is entirely different.

By following these standards, ISV's will not only be able to distribute their product via the channels that admins are now familiar with but they will also be able to issue updates via the same way they currently update everything else on their system. Additionally, by joining various mailing lists ISV's can get in touch with other ISV's to discuss technical and other issues that arise.